The Global Association of Applied Behavioural Scientists
Executive Board of Directors
-
Steve Martin, Chairman
Steve is CEO of Influence At Work UK, Faculty Director of Behavioural Science at Columbia University’s Graduate School of Business and guest lecturer on MBA and Senior Executive Education programmes at the London School of Economics, London Business School and Harvard. He is also a Royal Society nominated author in the field of influence and persuasion science.
-
Torben Emmerling
Torben is Founder and Managing Partner of Affective Advisory and the author of the D.R.I.V.E.® Framework for applied behavioural science in strategy and public policy. He is a seasoned lecturer, keynote speaker and published author in behavioural science and consumer psychology. In addition to extensive industry experience, he holds a MSc in Behavioural Science, a MSc in International Business and a BA in Economics.
-
Nuala Walsh
Nuala is Founder of MindEquity, Vice-Chair of UNWomen (UK), board member/advisor at The Football Association, TSLombard and World Athletics. She is an award-winning former Chief Marketing Officer with decades of applied Organisational and Consumer Psychology experience at Standard Life Aberdeen, Merrill Lynch, Blackrock and PA Consulting. Named amongst Top 100 Most Influential Women in Finance. She holds a MSc in Behavioural Science, Masters in Business, BA in Philosophy, and has studied Criminal Psychology.
-
Madeline Quinlan
Madeline is a director and co-founder of Salient Behavioural Consultants. She holds an Executive MSc in Behavioural Science from the London School of Economics, a CFA Charter, and Bachelor degrees in Finance (B.Comm) and Psychology (B.A.). Previous experience spans private, public, and not-for-profit organisations, specialising in fintech, energy, and risk management. Her primary research investigates the impact of mindfulness meditation on financial decision-making.
-
Daniel Seyffardt
Daniel is a Behavioural Science Strategy Lead at Affective Advisory. His expertise lies in summarising and translating scientific research and theory into practical models, tools and solutions for clients. He is a lecturer in psychology and sustainability and an HBR-published author. Daniel holds a MSc in Applied Psychology and Economic Behaviour, and a Bachelor of Arts (BA) in Business Administration and Banking.
-
Debbie Androlia
Debbie is a behavioural scientist, coach and advisor. She is a director and co-founder of The Thrivelihood focuses on helping organisations transform the way their people engage and work together. With a background in finance and consulting, Debbie also holds a MSc in Behavioural and Economic Science and an MA in Law.
-
Melina Moleskis
Melina is a behavioural and decision scientist and founder of meta-decisions. She specialises in decision debiasing strategies, corporate training, and behavioural insights consulting for the public and private sectors. She holds adjunct faculty positions in Behavioural Economics, is a member of the Alliance for Decision Education Steering Committee and has a passion for helping young professionals build confidence in their work decisions. She holds a PhD in Managerial Decision Sciences, MBA in Strategy, BSc in Math & Economics and is currently in pursuit of a post-doc in Behavioral Analysis.
-
Paul Nixon
Paul heads up behavioural finance for Momentum Investments. He established an applied behavioural finance capability after experiencing both client and adviser investment behaviour for over 20 years with various South African insurers and Barclays Bank. Paul holds an MBA (with distinction) from Edinburgh Business School and a Masters degree (with distinction) where he researched ‘risk behaviour’ at Stellenbosch University using machine learning. Paul is a published author on financial psychology and currently a PhD candidate researching the interplay of machine learning and personality science to generate hyper-personal engagement.
-
Sebastian Fonzo
Sebastian is a Senior Applied Behavioural Scientist and Vice President of Global Strategy at BeWay. He is a Behavioural Insights Consultant, Trainer and Guest Speaker. In addition to being a board member of GAABS, he is a member of Diversifi, an applied behavioral science global network. Currently, he is pioneering the application of Behavioural Science in Latin America.
-
Deborah (Deb) Braidic
Deb Braidic is Chief of Staff for Children’s Hospital Los Angeles and Founder of Wiser Decisions. She has a background in communications, marketing and philanthropy, marketing and communications and is a 2024 graduate of the London School of Economics executive master’s program in Behavioural Science. She has received multiple industry awards for communications, marketing, crisis communications and public relations.
-
Liam Delaney
Liam is Head of the LSE Department of Psychological and Behavioural Science. A former Fulbright and Marie Sklodowska Curie Fellow, he has been Deputy Director of the UCD Geary Institute and Deputy Dean of Stirling Management School and has published widely in both economics and psychology journals.
-
Tobias Rohner, Head of Legal & Tax
Tobias is a partner in VISCHER’S Zurich office. He has significant experience in Swiss and international tax planning matters, is a lecturer in tax law at Zurich University and Zurich University of Applied Sciences, and a frequent speaker at national and international conferences. Further, Tobias is also a judge at the Zurich Court of Tax Appeals and a regular author on taxation. Tobias is also co-head of the tax team at Vischer.
Team
-
Kirra Moser, Project Coordinator
Kirra is a Behavioural Scientist with a professional background in nursing and education. Her applied work focuses on strategies to support and build resilience in healthcare workforces. Her academic work focuses on proxy decision-making and exploring how behavioural insights can improve personal anticipatory planning behaviours and practices.
She holds an MBA (Warwick Business School), an MSc in Behavioural Science (London School of Economics) and is currently a Visiting Fellow at the Centre for Death and Society (University of Bath, UK) where she examines global approaches to powers of attorney and end-of-life decision-making.
-
Rebecca Foxcroft, Administrator
Rebecca Foxcroft is a Virtual Assistant at GAABS with extensive experience in administrative support, finance, and event management. She helps keep things running smoothly by handling tasks efficiently and ensuring processes are well-organised. Known for her attention to detail and problem-solving skills, Rebecca is a reliable support for the team.