The Global Association of Applied Behavioural Scientists


“Given the increased interest in applied behavioural science, the formation of a society representing the skills, conduct and practices of professional members is a sensible move at the current time.”

— Daniel Kahneman, Princeton University, Nobel Prize Laureate and GAABS Advisor


The Global Association of Applied Behavioural Scientists (GAABS) is the world’s first independent organisation representing the interests of applied behavioural scientists, primarily working in the private sector.

GAABS has a clear scientific, social and non-commercial purpose.

Membership is open to both individuals and organisations working in applied behavioural science.


Membership offers access to a global network connecting individuals and teams with others who share similar interests and values.

Membership is regarded as a commitment to maintaining the highest standards of technical skills, knowledge, ethical conduct and practice.

GAABS provides proof of membership in the form of a certificate, membership card and entry on the Association’s register. Members have the right to use GAABS logo as a signal of affiliation.


Applied behavioural science is a rapidly growing and currently unregulated field. Although other associations exist, none function as a professional body that directly serves the interests of bona fide practitioners. 

Consequently, the needs of professional practitioners and those that commission services are currently under-represented. A need exists to:

  • safeguard and maintain the quality and standards of applied behavioural scientists;

  • represent the legitimate interests of current and future members; 

  • promote the discipline’s most important insights and applications.


GAABS’ Founding Members, Executive Board, Partners and Advisors include some of the world’s foremost academics and leading practitioners; including Nobel prize winner Daniel Kahneman, eminent Harvard Professor Jennifer Lerner, and world-renowned influence researcher Robert Cialdini. As a Member of GAABS you will,

  • be part of a prestigious community and build alliances with peers to shape the future of applied behavioural science;

  • be able to grow, exchange and realise ideas on a worldwide platform;

  • get access to exclusive information and resources, as well as events (in person or virtual) hosted by GAABS and member organisations;

  • enhance your professional profile with a quality label from GAABS.

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