Founding Members

Professor Paul Dolan

Paul Dolan is Professor of Behavioural Science at the London School of Economics. He is Head of Department in Psychological and Behavioural Science and Director of the EMSc in Behavioural Science. His main research interests are in the measurement of happiness and in changing behaviour through changing the contexts within which people make choices. He has over 100 peer-reviewed papers and nearly 20,000 citations. He is author of the Sunday Times best-selling book “Happiness by Design”, and “Happy Ever After”.  He has worked extensively with policy-makers, including being secondment into the Cabinet Office to help set up the “Nudge Unit”.  He has featured on a number of TV programmes and is committed to making behavioural science more accessible to a public audience. Link to Paul’s page.

Professor Liam Delaney

Liam is Professor of Behavioural Economics at UCD and incoming head of the LSE Department of Psychological and Behavioural Science. A former Fulbright and Marie Sklodowska Curie Fellow, he has been Deputy Director of the UCD Geary Institute and Deputy Dean of Stirling Management School and has published widely in both economics and psychology journals.

Steve Martin

Steve is CEO of INFLUENCE AT WORK UK, Faculty Director of Behavioural Science at Columbia University’s Graduate School of Business and guest lecturer on MBA and Senior Executive Education programmes at the London School of Economics, London Business School and Harvard. He is also a Royal Society nominated author in the field of influence and persuasion science.

Nuala Walsh

Nuala is Founder of MINDEQUITY, Vice-Chair of UNWomen (UK), board member/advisor at The Football Association, TSLombard and World Athletics. She is an award-winning former Chief Marketing Officer with decades of applied Organisational and Consumer Psychology experience at Standard Life Aberdeen, Merrill Lynch, Blackrock and PA Consulting. Named amongst Top 100 Most Influential Women in Finance. She holds a MSc in Behavioural Science, Masters in Business, BA in Philosophy, and has studied Criminal Psychology.

Torben Emmerling

Torben is Founder and Managing Partner of AFFECTIVE ADVISORY, the author of the D.R.I.V.E.® Framework for applied behavioural science in strategy and public policy and a seasoned lecturer, keynote speaker and trainer in behavioural science and consumer psychology. He holds an Executive MSc in Behavioural Science, a MSc in International Business and a BA in Economics.

Professor Pelle Hansen

Pelle is Behavioural Scientist at Roskilde University. He is also the Director of ISSP – The Initiative of Science, Society & Policy at Roskilde University and University of Southern Denmark. Additionally, Pelle is founder and Chairman of the Danish Nudging Network, founder of TEN – The European Nudge Network, and CE of INUDGEYOU – The Applied Behavioural Science Group. Pelle was awarded the Ph.D. degree from Roskilde University in game theoretical modeling of social conventions and norms in 2010. Since then he has worked with real world applications of Behavioural Economics, especially with ‘nudge’-interventions, within a wide range of areas from bank-mobility and conformity to tax regulation over organ-donation and street littering to registration processes within Danish Business Authorities Pelle is co-author of the books „The Blind Spots of Enlightenment“ and „Infostorms“.


Madeline is a director and co-founder of SALIENT BEHAVIOURAL CONSULTANTS. She holds an Executive MSc in Behavioural Science from the London School of Economics, a CFA Charter, and Bachelor degrees in Finance (B.Comm) and Psychology (B.A.). Previous experience spans private, public, and not-for-profit organisations, specialising in fintech, energy, and risk management. Her primary research investigates the impact of mindfulness meditation on financial decision-making.

Alain Samson, pHD

Alain is the founder of BEHAVIORALECONOMICS.COM and editor of the Behavioral Economics Guide, an annual publication that features contributions from leading scholars and practitioners in applied behavioural science. Previously, he worked as a consultant, researcher, and scientific advisor, both independently and through LSE Enterprise, the consulting arm of the London School of Economics. Alain studied at UC Berkeley, the University of Michigan and the London School of Economics, where he obtained a PhD in Social Psychology. His scholarly interests have been eclectic, including culture and cognition, social perception, consumer psychology and behavioural economics. He has published articles in scholarly journals in the fields of management, consumer behaviour and economic psychology. He is also the author of Consumed, a Psychology Today online popular science column about behavioural science.

Professor Matteo Galizzi

Matteo is Associate Professor of Behavioural Science and Co-Director of the Executive MSc in Behavioural Science at the LSE. He is affiliated to the Department of Psychological and Behavioural Science, and is in the Steering Groups of the LSE Global Health Initiative and of the LSE Behavioural Science Hub. Matteo is an experimental and behavioural economist conducting randomised controlled experiments in the area of health and public policy. Graduated from University of Pavia (Italy), he holds a MSc in Econometrics and a PhD in Economics from the University of York (UK).

Dario Krpan, PhD

Dario is Assistant Professor for Behavioural Science at LSE. He is a behavioural scientist who was trained at the intersection of social and cognitive psychology at Webster University Vienna (undergraduate) and the University of Cambridge (MPhil and PhD). His main research interest lies in uncovering how human body and various contextual forces can be used to influence and predict human motivation and eventually behaviour. Dario is a proponent of multidisciplinary research and is interested in combining methodologies and theoretical approaches from sciences such as economics and physics with psychology to discover most effective ways of changing human behaviour and measuring the behavioural change.

Araminta Naylor

Araminta is a Behavioural Science Consultant for INFLUENCE AT WORK UK. She holds an MSc in Social and Cultural Psychology from the London School of Economics and received her MA in Human Sciences from the University of Oxford. She has prior experience in consumer marketing behaviour and currently works across a number of sectors including insurance, wealth management, food retail, and conservation not for profit/charity.