The Global Association of Applied Behavioural Scientists
Team - Executive Board of Directors
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Torben Emmerling, Chairman
Torben Emmerling is the Managing Partner and Chief Behavioural Scientist of ÆCCESS. He is Co-Founder and Faculty Lead of the Applied Behavioural Science Academy, a seasoned lecturer at ETH, HSG and FHNW, and a Harvard Business Review (HBR) and OECD-published author on behavioural economics, decision science and consumer psychology.
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Steve Martin
Steve is CEO of Influence At Work UK, Faculty Director of Behavioural Science at Columbia University’s Graduate School of Business and guest lecturer on MBA and Senior Executive Education programmes at the London School of Economics, London Business School and Harvard. He is also a Royal Society nominated author in the field of influence and persuasion science.
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Nuala Walsh
Nuala is Founder of MindEquity, Vice-Chair of UNWomen (UK), board member/advisor at The Football Association, TSLombard and World Athletics. She is an award-winning former Chief Marketing Officer with decades of applied Organisational and Consumer Psychology experience at Standard Life Aberdeen, Merrill Lynch, Blackrock and PA Consulting. Named amongst Top 100 Most Influential Women in Finance. She holds a MSc in Behavioural Science, Masters in Business, BA in Philosophy, and has studied Criminal Psychology.
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Melina Moleskis
Melina is a behavioural and decision scientist and founder of meta-decisions. She specialises in decision debiasing strategies, corporate training, and behavioural insights consulting for the public and private sectors. She holds adjunct faculty positions in Behavioural Economics, is a member of the Alliance for Decision Education Steering Committee and has a passion for helping young professionals build confidence in their work decisions. She holds a PhD in Managerial Decision Sciences, MBA in Strategy, BSc in Math & Economics and is currently in pursuit of a post-doc in Behavioral Analysis.
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Deborah (Deb) Braidic
Deb Braidic is Chief of Staff for Children’s Hospital Los Angeles and Founder of Wiser Decisions. She has a background in communications, marketing and philanthropy, marketing and communications and is a 2024 graduate of the London School of Economics executive master’s program in Behavioural Science. She has received multiple industry awards for communications, marketing, crisis communications and public relations.
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Sam Osys
Sam is a design strategist with over 20 years of experience. She specialises in design theory and strategy, focusing on embedding these practices within organisations to foster problem framing, curiosity, and human-centredness. Her work spans systems thinking, design thinking, human-centred design, behavioural design, communication, and change, with a consistent emphasis on aligning solutions to both human and organisational needs. She is currently doing a PhD at the Open University in engineering and innovation (STEM), focusing on how designers do ethics in corporate environments. She is an international speaker on design and tech ethics. She is also a member of the Ethics and Service Design Special Interest Groups at the Design Research Society and guest lectures at the Open University.
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Madeline Quinlan
Madeline is a director and co-founder of Salient Behavioural Consultants. She holds an Executive MSc in Behavioural Science from the London School of Economics, a CFA Charter, and Bachelor degrees in Finance (B.Comm) and Psychology (B.A.). Previous experience spans private, public, and not-for-profit organisations, specialising in fintech, energy, and risk management. Her primary research investigates the impact of mindfulness meditation on financial decision-making.
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Daniel Seyffardt
Daniel is a Behavioural Science Strategy Lead at Affective Advisory. His expertise lies in summarising and translating scientific research and theory into practical models, tools and solutions for clients. He is a lecturer in psychology and sustainability and an HBR-published author. Daniel holds a MSc in Applied Psychology and Economic Behaviour, and a Bachelor of Arts (BA) in Business Administration and Banking.
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Paul Nixon
Paul heads up behavioural finance for Momentum Investments. He established an applied behavioural finance capability after experiencing both client and adviser investment behaviour for over 20 years with various South African insurers and Barclays Bank. Paul holds an MBA (with distinction) from Edinburgh Business School and a Masters degree (with distinction) where he researched ‘risk behaviour’ at Stellenbosch University using machine learning. Paul is a published author on financial psychology and currently a PhD candidate researching the interplay of machine learning and personality science to generate hyper-personal engagement.
Team - Operations
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Kirra Moser, Project Coordinator
Kirra is a Behavioural Scientist with a professional background in nursing and education. Her applied work focuses on: strategies to support and build resilience in healthcare workforces, proxy decision-making and exploring how behavioural insights can improve personal anticipatory planning behaviours and practices.
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Rebecca Foxcroft, Administrator
Rebecca Foxcroft is a Virtual Assistant at GAABS with extensive experience in administrative support, finance, and event management. She helps keep things running smoothly by handling tasks efficiently and ensuring processes are well-organised. Known for her attention to detail and problem-solving skills, Rebecca is a reliable support for the team.