Nuala is a Behavioural Scientist, Non-Executive Director on multiple boards and a former Chief Marketing Officer with 30 years global experience spanning Fortune 500, FTSE-50, and non-government organisations. Nuala is the Founder of MindEquity, a London-based consultancy which advises private sector organisations on business, brand and behaviour strategies across financial services, aviation, transportation, sport, oil …
Consulting and speaking about the behavioural aspect of societal issues such as road safety, sustainability and health.
Behavioural and experimental psychologist with a focus on how people learn to associate events in their environment, and how these associations drive attention and behaviour. Mechanisms of behaviour change. Bridging academia and industry.
I specialise in customer experience and cultural psychology, working predominantly with global market research agencies and behaviour change consultancies. I have 15 years of experience in consumer insights and I was previously the co-founder one of the first agencies to use of behavioural science in the market research industry. I also run Behavior Change Society, …
Former Pharma/Biotech Executive, gone Management Consultant, Behavioral Strategist, and (CTI/Co-Active) Coach; 20 years of national, regional, and global achievement in Novartis, Boehringer and Roche; Passionate about people, behavioral & business experiments, and connecting science with customer-focused strategies, keeping the greater purpose and sustainable value creation, rather than short-term KPIs, in focus. My mantra: Creating positive …