Applying behavioural science to social and environmental challenges.
Industry: Management Consulting
Former Pharma/Biotech Executive, gone Management Consultant, Behavioral Strategist, and (CTI/Co-Active) Coach; 20 years of national, regional, and global achievement in Novartis, Boehringer and Roche; Passionate about people, behavioral & business experiments, and connecting science with customer-focused strategies, keeping the greater purpose and sustainable value creation, rather than short-term KPIs, in focus. My mantra: Creating positive …
Founded the behavioural science team at Innovia – focus on application of behavioural science for innovation. Author of Applying Behavioural Science to the Private Sector: Decoding what People Say And What They Do (Palgrave MacmIllan). Teach about behavioural science at The University of Cambridge and City University, London