I specialise in customer experience and cultural psychology, working predominantly with global market research agencies and behaviour change consultancies. I have 15 years of experience in consumer insights and I was previously the co-founder one of the first agencies to use of behavioural science in the market research industry. I also run Behavior Change Society, …
Former Pharma/Biotech Executive, gone Management Consultant, Behavioral Strategist, and (CTI/Co-Active) Coach; 20 years of national, regional, and global achievement in Novartis, Boehringer and Roche; Passionate about people, behavioral & business experiments, and connecting science with customer-focused strategies, keeping the greater purpose and sustainable value creation, rather than short-term KPIs, in focus. My mantra: Creating positive …
Founded the behavioural science team at Innovia – focus on application of behavioural science for innovation. Author of Applying Behavioural Science to the Private Sector: Decoding what People Say And What They Do (Palgrave MacmIllan). Teach about behavioural science at The University of Cambridge and City University, London
Applying Behavioral Science to nudge meaningful change in business & large organizations.
