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Nuala is a Behavioural Scientist, Non-Executive Director on multiple boards and a former Chief Marketing Officer with 30 years global experience spanning Fortune 500, FTSE-50, and non-government organisations. Nuala is the Founder of MindEquity, a London-based consultancy which advises private sector organisations on business, brand and behaviour strategies across financial services, aviation, transportation, sport, oil and gas. Former roles include Chief Marketing Officer at Standard Life Aberdeen, following leadership positions at Merrill Lynch, BlackRock and PA Consulting. Current appointments include UN Women (Vice-Chair); TS Lombard (Non-Executive Director); World Athletics (Gender Taskforce); The Football Association (Inclusion Advisory Board); and the Chartered Institute of Securities & Investments (Ethics Committee). A keynote speaker, coach, lecturer and co-founder of GAABS, her research and perspectives have featured in the Harvard Business Review and other leading publications